About

About me and our story

New York • Since 2012
About My Story

Hi, I'm Jasbina!

After discovering a zest for beauty and self-expression at a young age, I started to express myself through makeup as a passion. Throughout the years I’ve experimented, tested and ultimately landed on a technique that is elevated, soft and timeless for all of my clients.

In 2012, at just sixteen years old, I began cultivating my passion for beauty as a side venture, offering bespoke artistry to clients throughout high school and college. What started as a personal pursuit quickly evolved into a sought-after service, as I built a distinguished reputation and a loyal clientele in my early years.As demand grew—particularly within the bridal space—I made the decisive transition from my full-time career in finance and retail to fully dedicate myself to my craft. This milestone marked the official launch of Beauty by Jasbina Inc., now supported by an elite team of highly experienced artists and stylists. Together, we seamlessly accommodate large bridal parties and luxury group experiences while maintaining the highest standard of artistry and service.My ultimate goal is to ensure you not only look exquisitely beautiful, but feel confident, relaxed, and truly cared for throughout the entire experience.With over twelve years of industry expertise, I have refined an intuitive understanding of each client’s unique vision, preferences, and needs. I work exclusively with premium products and advanced techniques, delivering results that are both timeless and impeccable. From the moment your event is booked through the final finishing touches, I am deeply committed to providing exceptional professionalism, clear communication, and an elevated, white-glove experience.

Thank you so much for both my Sangeet and Wedding looks!!! The make up and hair for both events lasted all through the events (10+ hours), did not crease, and honestly did a great job of just making me feel like MYSELF!! Neither my make up or hair felt too heavy or uncomfortable throughout the day. One of my favorite looks was my wedding hair, which was so soft and tied up beautifully, and was actually very easy to take out at the end of the day since you pinned everything in so professionally. You did a great job at making me LOOK and FEEL like a more enhanced version of myself- why would a bride want anything else? Thank you again!!

KIRAN SANGARI

I had the absolute pleasure of working with Jasbina for my three day wedding, and I couldn't be more happy with the results! From the moment we started, she made me feel so comfortable and at ease. She listened to exactly what I wanted and brought it to life flawlessly. The makeup was stunning and lasted all day. Plus, I felt so confident and beautiful. She really made the entire experience so much better, during the makeup sessions Jasbina was extremely professional, and didn't waste a minute of time. The way she carried herself and how she works made the whole situation so relaxing and easy on such stressful and chaotic days. I would absolutely recommend beauty by Jasbina to anyone looking for a talented, trustworthy, and professional makeup artist. Truly an amazing experience!

RIMSHA MAHMOOD

Jasbina and her team were a dream come true for me and my bridal party. Jasbina was able to look at just a couple inspiration pictures and bring all of our visions to life. Jasbina was able to bring forward that beauty from within and truly just highlight all of our features and make us look like the best version of ourselves. She was engaging, and efficient all while making me and my bridal party feel the most beautiful we have ever felt. Her stylist partner Nina was also wonderful in having our hairstyles look exactly like what we had envisioned. I can confidently say that after five hours of nonstop dancing and celebrating my makeup and hair still looked flawless and I was so sad to wash it off my face that night. I highly recommend Jasbina and her team for anyone looking to look the best they have ever looked on their big day.

ANUPAMA SAPKOTA

Thankyou again for such an amazing wedding morning for myself and my girls. We all couldn`t have been more happier with all the looks

SAIRA PHILIP

Can 1000000% attest and agree with this!!! You're a legend at color-matching with a person's natural skin tone and you somehow get it SO right every single time!

Kiran

Heyyy Jasbina.... You did so amazing last night. Thank you so much for doing the most perfect bridal makeupp. I received sooooo many compliments and could not be happier with the way my makeup and dupatta setting looked. Would 100% recommend you to my friends and family in the future!!!!!!

SAMEERA AHMED

Hi Jasbina! Just wanted to thank you again for everything. My looks all turned out incredibly beautiful and I'm so thankful for your time and attention to detail!! Really loved spending all the time with you getting ready despite how hectic everything was! Grateful.

AYNA GREWAL

Hi Jasbina, Thankyou you so much for making me look and feel amazing! You went above and beyond to make sure every detail was perfect, and I couldn`t have asked for a better hair and makeup artist. I loved how you listened to what I wanted and added your own creative touch - it was exactly what I envisioned and more. You truly made getting ready such a fun and memorable part of the day!

NEELA MAHABIR
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